Rosalind Evans
Ferrari’s latest marvel, the Purosangue, challenges conventions with its $400,000 price tag and unique design. But one thing is clear: don’t dare call it an SUV. This masterpiece is hailed as “the first four-door, four-seater Ferrari,” and it stands apart from its competitors in style and substance.
Ferrari, synonymous with racing and rarity, deliberately avoids the SUV label for its Purosangue, a decision that respects its legacy and exclusivity. It enters a market already explored by Porsche’s Cayenne, Lamborghini’s Urus, and Aston Martin’s DBX, yet Ferrari aims to set a distinct standard.
The Purosangue, translating to “pure blood” or “thoroughbred,” defies expectations with its V-12 engine and a price that can escalate over $500,000 with options. Initially perceived as mundane in photos, its design reveals a striking presence in reality, resembling a “crouching tiger.”
This vehicle’s meticulous design is evident in its vents, spoilers, and diffusers, products of extensive wind tunnel testing. Its size is imposing, yet it accommodates passengers comfortably, even those over 6 feet tall, in its spacious and accessible interior. The “welcome doors,” a luxury touch, enhance this experience.
Despite its size and features akin to an SUV, the Purosangue’s driving experience is pure Ferrari. The choice of a celebrated V-12 engine ensures raw power and a sports car-like weight distribution, offering an exhilarating driving experience. Its steering, brakes, and power delivery contribute to a ride that is uniquely Ferrari.
Innovation also extends to its suspension system, with Ferrari introducing a novel “True Active Spool Valve System” for enhanced handling and cornering.
However, the Purosangue isn’t without criticism. Some Ferrari aficionados find the interior too simplistic for its hefty price tag, and the engine sound, a Ferrari hallmark, has been a point of contention. Yet, these aspects might not deter new customers, as approximately a third of Purosangue buyers are unique to the brand.
The Ferrari Purosangue, a blend of luxury, innovation, and traditional Ferrari ethos, has stirred debate among purists and enthusiasts. Whether it’s a “pure blood” Ferrari or an SUV in disguise, its sales success speaks volumes. With a waitlist stretching into 2026, the Purosangue is undeniably a triumph in the automotive world.
