Rosalind Evans
Ivanka Trump, who once distanced herself from the political arena after her father’s presidency, now appears to be reconsidering her stance. After the tumultuous end of Donald Trump’s first term, Ivanka and her husband, Jared Kushner, retreated to a quieter life in Miami. However, recent activities and appearances suggest that the “Maga Princess” might be plotting a return to the political stage.
Following her father’s departure from the White House, Ivanka immersed herself in various business ventures, selling everything from handbags to real estate. Her primary focus was on protecting her personal brand, which meant maintaining a considerable distance from the political chaos surrounding her father. The couple relocated to Miami’s exclusive “Billionaire Bunker,” leaving behind the political turbulence of Washington, D.C.
Despite the significant challenges Donald Trump faced, including a lackluster performance by GOP candidates in the 2022 midterm elections and numerous legal battles, Ivanka remained notably absent from his side. High-profile Republicans criticized Trump, suggesting he was detrimental to the party. Even media outlets like the New York Post turned against him. During this period, Ivanka and Jared maintained a low profile, focusing on their substantial financial gains, which included a reported income between $172 million and $640 million during their White House tenure and a $2 billion investment from Saudi Arabia into Kushner’s private equity firm.
For a considerable time, Ivanka and Jared stayed out of the political spotlight. Ivanka occasionally surfaced in the media, portrayed as a fun-loving mother and caring philanthropist. Headlines highlighted her involvement in humanitarian efforts, such as deploying medical supplies and meals to Ukraine. These carefully curated images seemed designed to humanize Ivanka and distance her from her contentious political past.
Throughout these years, sources consistently suggested that Ivanka had no intention of returning to politics. Even when Donald Trump emerged as the presumptive Republican nominee, media reports claimed that Ivanka was content with her life away from the political scene. However, recent developments indicate a potential shift in her position.
In early May, reports emerged suggesting that Ivanka was warming to the idea of becoming politically active again. According to insiders, she was no longer entirely opposed to the idea of helping her father. Despite official denials from her spokesperson, rumors of her political comeback continued to gain traction.
Ivanka’s appearance on Lex Fridman’s influential podcast, which boasts over four million subscribers on YouTube, further fueled speculation. During the podcast, Ivanka reflected on her White House experience, describing it as an extraordinary period of personal growth. She highlighted her achievements, such as boosting the child tax credit, and emphasized her privilege in being able to assist so many people during her father’s administration. This appearance was widely perceived as a strategic move, possibly indicating her readiness to re-enter the political arena should her father secure re-election.
As the 2024 election approaches, Ivanka’s proximity to her father has increased. She has been seen frequently by his side, particularly following recent security threats against him. This renewed closeness suggests that Ivanka is embracing her role as a supportive daughter once again.
While Ivanka has not yet been visibly active at the Republican National Convention, she and Jared are expected to be present when Donald Trump formally accepts the party’s nomination. Their presence would not merely be a familial gesture but a significant signal of Ivanka’s potential involvement in her father’s campaign and administration.
Ivanka Trump’s political future remains uncertain, but all signs indicate that she is poised for a potential comeback. Her recent actions suggest a strategic positioning, ready to step into the spotlight should her father reclaim the presidency. As the election season heats up, Ivanka’s role in the Trump campaign will be closely watched, potentially marking a significant shift in her political trajectory.
