Britain to Spearhead European Real Estate Boom in 2024, Savills Predicts

March 1, 2024
1 min read

As the European real estate market braces for a significant upturn in 2024, Britain is set to take the lead, fueled by a resurgence of international investment. According to the latest research by global property firm Savills, the U.K. is poised to become the epicenter of a European real estate boom, thanks to favorable economic factors and attractive investment opportunities. With an expected decrease in interest rates and a modest economic revival on the horizon, international investors are eyeing the region’s real estate market for its promising returns.

Savills’ research indicates that investors from the U.S., Israel, Japan, and Taiwan are at the forefront of a 20% increase in European real estate investment activity, with a keen interest in the markets of Britain, Germany, Spain, and the Netherlands. “Certainly, it looks like we’ve gone beyond the worst, and we’re having a little bit of creep on the recovery,” commented Rasheed Hassan, Savills’ head of global cross-border investment, in an interview with CNBC. Hassan highlighted the U.K.’s market appeal: “The U.K. is one of the most heavily discounted markets,” emphasizing its solid fundamentals such as a deep market, easy accessibility, and limited domestic competition.

The revival of European real estate is further underscored by Britain’s top ranking in CBRE’s 2024 European Investor Intentions Survey as the premier destination for cross-border investment. London, in particular, stands out as a resilient city attracting global capital despite economic challenges. “London is one of those few cities which consistently demonstrates its resilience in the face of challenging economic headwinds and remains a major focal point for global capital,” stated Chris Brett, managing director of CBRE’s European capital markets division.

This resurgence follows a challenging year in 2023, marked by rising interest rates that dampened investor sentiment and led to a significant downturn in global cross-border real estate investment. However, with the European Central Bank and the Bank of England signaling potential rate cuts, the stage is set for a robust comeback, particularly in the “beds and sheds” sectors, which include residential and warehouse properties.

As the European real estate market prepares for a rebound, Britain’s strategic positioning and the return of international capital signal a year of robust growth and opportunities. With an anticipated 20% rebound in investment activity and a shift in investor preference towards logistics and residential properties, the landscape of European real estate is set to evolve, offering lucrative prospects for international and opportunistic investors alike.

The resurgence of Britain’s real estate market encapsulates a broader European revival driven by strategic investments and an optimistic economic outlook. As we witness this transformative phase, the narrative of recovery and growth underscores the resilience and potential of the European real estate sector.

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