Sarah Travers
Alphabet’s Google has rolled out two fresh features for advertisers, leveraging artificial intelligence to pinpoint the most impactful ad placements throughout all of Google’s platforms.
In related developments, Accenture has announced plans to channel $3 billion over the next three years into its data and AI divisions, creating 80,000 jobs and acquiring further businesses specializing in artificial intelligence. Zoom has introduced Zoom IQ, an AI-driven tool suite that enhances virtual collaboration by offering functionalities such as meeting summaries and team chat composition. Meanwhile, Binance finds itself in a legal tussle with the SEC, filing its preliminary rebuttal alleging that the regulator’s request could thwart them from settling dues with their staff and vendors.
Today’s Top Tech News: Google Launches AI-Based Ad Tools for Automation, Binance Sues SEC Alphabet’s subsidiary Google has made public the addition of two new AI-driven features for advertisers. These tools use artificial intelligence to determine the most impactful ad placements across Google’s vast services. The use of AI in the digital realm continues to surge, with advertising being a significant beneficiary, providing businesses with an enhanced avenue for revenue generation.
In other headlines, Accenture is committing a hefty US$3 billion investment into its data and AI divisions over three years. The tech consultancy plans to double its workforce, aiming to hire 80,000 individuals specializing in leading-edge tech and AI. The aim is to attract more talent, acquire more AI-focused businesses, and furnish them with state-of-the-art training. The sizable US$3 billion investment will benefit companies across 19 diverse sectors.
Zoom, the video conferencing application provider, has launched Zoom IQ, an AI-empowered suite of tools intended to foster faster virtual collaboration. The features incorporate technologies from OpenAI and Anthropic, enabling users to swiftly create meeting summaries and content, thus obviating the need to view recordings or invest in post-video conference analysis to extract insights or tasks.
Binance.US and Binance have submitted their initial replies in response to the U.S. Securities and Exchange Commission’s (SEC) application for a temporary restraining order. These documents provide a glimpse into their defence against the SEC’s allegations. In the previous week, the SEC pressed significant charges against Binance, the integrity of which will be examined in court for the first time today.
Google Harnesses AI for Ad Automation Google has unveiled two new AI-powered features that identify the most impactful ad placements across all its services. With the increasing infiltration of AI into the digital sector, it’s being harnessed more and more to aid advertising, providing businesses with a way to enhance their earnings. These new tools from Google will facilitate advertisers in automating their ad operations, simplifying the task of reaching their target audience and boosting their return on investment.
Accenture Commits US$3 Billion to AI, and Data Divisions Accenture plans to invest US$3 billion into its data and AI divisions over the forthcoming three years. The tech consultancy is set to double its workforce by recruiting 80,000 individuals to work in cutting-edge technology and AI. The company aims to bring on board more talent, take over additional AI-centric businesses, and equip them with the latest training. The substantial US$3 billion investment is set to serve businesses across 19 sectors, offering them access to the latest AI technologies and tools.
Zoom Rolls Out Zoom IQ Powered by Generative AI Zoom, the provider of the video conferencing application, has launched Zoom IQ, a set of tools enabled by generative AI designed to quicken virtual collaboration. These tools incorporate technologies from OpenAI and Anthropic and allow users to rapidly summarize meetings and create content, eliminating the need to view recordings or invest in post-video conference analysis to extract insights or tasks. Zoom IQ aims to simplify and streamline virtual collaboration, offering users access to cutting-edge AI technologies to work more efficiently.
Binance Pursues Legal Action Against SEC Binance.US and Binance have submitted their preliminary responses to the U.S. Securities and Exchange Commission’s (SEC) application for a temporary restraining order. These documents offer insights into their defence against the SEC’s allegations. Last week, the SEC pressed significant charges against Binance, the truthfulness of which will be scrutinized in court for the first time today. The charges are tied to accusations that Binance permitted US investors to trade on its platform, which is against US securities laws. Binance is refuting the allegations and is defending itself in court.
Concluding Thoughts As AI continues its upward trajectory, it is increasingly being utilized to automate processes and assist businesses in making more informed decisions. Google’s latest advertising features exemplify the potential of AI to automate tasks and enhance advertising efficiency. Accenture’s investment into its data and AI divisions will offer businesses across 19 diverse sectors access to the latest AI technologies and tools. Zoom’s Zoom IQ is aimed at simplifying and expediting virtual collaboration. Meanwhile, Binance’s ongoing legal battle with the SEC underscores the hurdles businesses face when operating within tightly regulated industries.
